Uruguay Returns to WTM After Decade (travelweekly.co.uk)

Uruguay is urging tour operators to feature the destination as it returns to World Travel Market after nearly ten years. The country recorded 17,805 UK visitors in 2025, a 15.5% increase from the previous year, and seeks to reduce reliance on Argentine and Brazilian tourists. Officials highlighted new connectivity via British Airways flights to Buenos Aires starting March 2027 and expanded ferry services to Colonia.