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Loyalty

United Airlines Launches Aggressive Status Match Campaign (travelandtourworld.com)

United Airlines is poaching elite frequent flyers from Delta Air Lines and American Airlines with a status match campaign. Elite members receive equivalent MileagePlus tier status for a 90-day trial, with retention through January 2028 requiring $1,500 to $7,000 in eligible flight spending. The carrier also promotes free Starlink Wi-Fi, while Delta partners with Amazon Leo and American deploys Starlink on regional jets.

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