Oakland Airport Traffic Falls as Southwest Fares Rise (sfchronicle.com)

The Oakland San Francisco Bay Airport recorded a 15% passenger decline in the 2025-26 fiscal year, marking its fourth consecutive annual drop. Southwest Airlines now accounts for 87% of the airport's traffic, but rising fares and route cancellations have eroded its competitive advantage. The Port of Oakland launched an advertising campaign highlighting increased delays at San Francisco International Airport to attract travelers.