Marriott Hotel Owners Demand Larger Loyalty Revenue Share (finance.yahoo.com)
Fifty-one ownership groups representing 990 Marriott-branded hotels are demanding a larger share of co-branded credit card revenue to offset rising costs of accommodating loyalty members. The dispute arises as Marriott reported $1.522 billion in third-quarter franchise and management fees, with credit card income expected to grow by high-30% annually. Owners argue that reimbursement levels for reward stays do not reflect the volume of point redemptions, which account for more than 60% of Bonvoy points earned.
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VendorsMarriott (Hotel)
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Capuano's answer on the Q3 call was incremental: he pointed to concessions already made (a lower owner contribution rate on loyalty spending, better reimbursement for award stays on high-demand nights, relaxed operating and renovation rules, and a rebate for some well-reviewed hotels) and didn't rule out more, per Skift: [1] None of that touches the card royalties themselves, so the open question is whether Marriott ever accepts the owners' benchmark that an award night should net no less than a comparable OTA booking, which would set a floor other brands' owners could point to.
[1] skift.com/2026/11/02/marriotts-fees-jum…