Luxury hotel brands launch cruise ships at sea (scmp.com)

Luxury hotel brands including Ritz-Carlton, Four Seasons and Aman are launching small-ship cruise experiences positioned between large cruise liners and private yacht charters. The Ritz-Carlton Yacht Collection, announced in 2017, sent its first yacht, Evrima, on its maiden voyage in October 2022. These ships promise resort-style design and intuitive hotel service with enough agility to make itineraries feel personal.