Lufthansa Group Debuts Umbrella Brand Campaign (aviation24.be)

Lufthansa Group launched its first group-level consumer advertising campaign on 21 October under the slogan "Greatness is a Group effort", promoting hub connections, lounge access, shared loyalty benefits and digital services. The initiative follows a new corporate brand identity introduced in December 2025, while individual airlines keep their own identities and marketing. Advertising will roll out progressively across digital channels, social media, lounges, airports and onboard touchpoints.