Destination Canada, Airlines Target South India Travellers (newswire.ca)

Destination Canada, Air Canada and Lufthansa Group signed a joint marketing pilot in Mumbai aimed at attracting travellers from South India to Canada for spring and summer 2027. The partnership combines Destination Canada's "Canada, naturally" brand and traveller insights with the airlines' customer data, international networks and distribution to link destination storytelling directly to flight search and booking engines. Tourism is projected to contribute 9 to 10 per cent, or up to $30 billion, of Canada's goal of adding $300 billion in non-U.S. exports by 2035, and Destination Canada will not open a new office or permanent in-market presence for the pilot.