Amex Rebrands Cruise Collection, Bars Advisors (travelmarketreport.com)

American Express Travel relaunched its Cruise program as the Cruise & Yacht Collection, bringing together 20 cruise lines and yacht brands including The Ritz-Carlton Yacht Collection, Orient Express Sailing Yachts, Aman at Sea, Virgin Voyages, and Explora Journeys. Platinum Card and Centurion members earn 2X Membership Rewards and $100 to $300 in onboard credit per stateroom, but as of Sept. 15, 2026, only when booking directly through Amex Travel. ASTA's petition demanding restored third-party advisor access is approaching 6,000 signatures as of Oct. 20, 2026, and Amex has declined to delay or reverse the decision.