Alaska Cuts Seatback Screens on New MAX 10s (beatofhawaii.com)

Alaska Airlines will install seatback entertainment only in premium cabins on its upcoming Aurora-configured 737 MAX 10s, with 4K screens in Aurora business and Premium Reserve while Premium Class and Main Cabin passengers rely on Starlink and their own devices. At least 25 of the planes enter service in 2028 on select transcontinental routes. Alaska cited declining use of Hawaiian Airlines’ older A330 seatback screens, though Hawaiian is replacing that system with new 4K OLED screens.