Alaska Airlines Revives Co-Brand Debit Cards (theairlineobserver.com)
Alaska Airlines will relaunch its co-brand debit card next year with a new partner, more than a decade after Bank of America canceled the previous card over poor economics. The airline projects a nine-figure annual opportunity within five years, loyalty chief Brett Catlin said.
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The nine-figure number is the part I'd want unpacked, since whether it means gross card revenue or profit after the partner's share changes the picture a lot. Much of a debit card's revenue is interchange, and for issuers with $10 billion or more in assets the Durbin amendment caps that fee, which is one reason debit economics have looked thin for large banks.