Alaska Airlines Adds Free Ski Perks (snowbrains.com)

Alaska Airlines launched the Atmos Rewards Alpine Getaways program for the 2026–27 season, offering free lift tickets and discounts at nine western resorts. Participating locations include Jackson Hole, Palisades Tahoe, and Sun Peaks, with benefits ranging from complimentary arrival-day skiing to member-only events. Eligibility varies by destination, requiring boarding pass presentation or Atmos Rewards membership for specific perks.