Alaska Air Group shifts to activation phase of growth plan (finance.yahoo.com)

Alaska Air Group has captured roughly two-thirds of its $1 billion incremental profit target and completed three of four major integration milestones. The company plans at least 15 long-haul intercontinental destinations from Seattle by 2030, introduced a Premium Reserve cabin and new lounges, and expects premium revenues to exceed 40% of total revenue by 2030. It also expanded Atmos Rewards and placed its largest fleet order, growing to 550 aircraft by 2035.