Airlines Bet Big on Luxury as Fares Soar (businesstimes.com.sg)

US airline ticket prices jumped 22 percent in September from a year earlier, yet carriers are pouring investment into premium cabins on the bet that affluent travellers will keep paying up. Delta Air Lines said quarterly premium ticket revenue surpassed main cabin sales for the first time, while British Airways is retrofitting its A380s with the world's largest business class cabin. Delta is also adding Missoni pillows and expanding its Porsche airport-transfer fleet, and Southwest is introducing premium options as rising fuel costs squeeze margins.